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Our Experience Improves Your Experience

What We Do

We streamline tech systems already in place or work to create new ones that maximize both productivity and peace of mind.

Get More Than Great Tech


We’ve spent 35 years perfecting technology planning and management


We’re focused on solutions that work best for our clients and we’ll never sell you anything you don’t need


We’ve built relationships with the best technology suppliers in the world, and we’re ready to find which of their services is best for you

Our Approach is Tailored to You


We’ll talk about where you are now, where you want to be, and what technologies you can leverage to get the outcomes you want.


We will develop a step-by-step plan that gets you the place you want to be.


We’ll connect you to the best suppliers for the tech & services you need and be your advocate to ensure you get the best deal.


 We will work with the technology suppliers to ensure everything is integrated fully, appropriately and on time.


We will continue to work with you going forward to ensure your technology needs are met as your business continues to grow and evolve.

Meet Your Team

Mike is a 40 year veteran of the technology industry. As the former CEO of ETG, a company focused on providing IT services exclusively to physician offices, Mike led the company from 2001 to a successful exit in early 2013. During that time, ETG built a reputation of excellence and served hundreds of physicians throughout the Southeast US. Mike started Trace Advisors in 2016, after serving a non-compete agreement related to the sale of ETG. Mike is also the founder of ClinicAnywhere, originally a division of ETG, and now a successful nationwide provider of Revenue Cycle Management (RCM) services as part of Assembly Health.

Mike is a graduate of Troy University with a Bachelor of Science in Mathematics and Computer Science. While at Troy, he met his future wife Deborah and has been with her ever since. He is a devoted husband, father, and grandfather.

Mike is a native of Crestview, FL and is a golfer and avid inshore fisherman. He looks for every opportunity to spend time on his boat in Louisiana chasing speckled trout and redfish.

Growing up with a dad in the IT business, Chris has always been in and around the technology space. He got to ride shotgun with his dad and learn a lot from the outside. Chris graduated from UAB with a degree in Finance and initially took a couple small adventures working for a financial company and then selling surgical equipment before finally coming around to working full time in technology. Now having worked in technology for over a dozen years, he still gets to put those lessons to good use serving as the President of Trace Advisors.

Chris was born and raised here in Birmingham, Alabama and is still here today raising a family of his own. When not working, He, his wife (Brandy), and his two kids (Luke & Evelyn) are all very involved at their church, Hunter Street Baptist Church. Chris also loves spending time with family, being outdoors, and training Jiu Jitsu.

Russ Eiland is a seasoned professional with a diverse background in sales, management, and technology. He grew up in Macon, Georgia and graduated from Samford University with a degree in Business Management. After college, Russ began his career in the pharmaceutical industry, working for Pfizer for and Alphrama Pharmaceuticals. He gained extensive experience in pharmaceutical and medical sales and management, spending over 15 years in these roles.

In 2018, Russ made a career transition into the IT sector. He has a strong aptitude for building relationships and a passion for staying up-to-date on the latest technologies. In his current role, he uses his expertise in sales and management to drive business growth and success.

Outside of work, Russ is married and has two boys. He enjoys spending time with his family, participating in outdoor activities, and staying active.

Mell has over 15 years of experience in the IT industry, supporting a wide range of client industries with a strong vertical in the medical field. Currently, Mell leads a team of engineers and industry professionals to implement technologies based on client needs. Mell has acquired many skills throughout his career ranging from Web Designer, Support Desk Manager to gaining new certifications and becoming a Professional Services Engineer.

Mell resides in Birmingham, Alabama and is a graduate of Virginia College. Mell enjoys spending time with his partner, Carla, their dogs Bella and Bodhi, and when not cuddled up on the couch with them, he’s out in the woods fishing or hunting. His new favorite hobby is Jiu Jitsu where he’s training to be a ninja (not just with his laptop).

Greg Potts has worked in the IT Industry for over 20 years. He has been in customer account management for the last 10+ years. He currently leads the Account Management Team at Trace Advisors, where he ensures that our clients IT and business needs are being met. He helps our clients with current technology needs as well as future IT needs by helping them look for IT solutions to their current and future business objectives.

When not working, Greg enjoys spending time with his wife Rose and his 3 children. He enjoys being outdoors, whether it be hunting, fishing, hiking, or playing sports with his family. He also enjoys traveling as much as possible.